Pepsi came to Arnell looking for a total brand refresh for this line. We proposed unifying the look of all their brands to create a solid block of space in retail for greater impact. This was the first time in their history that their brands – which are run by different marketing teams – had a unifying look and feel.
For the mark, I worked with senior designer, Geoff Dunne, to create a refreshed mark and logotype to inspire a new generation of cans. The wave is now an optimistic swoosh up.