Full identity for the revitalization of this 60’s/70’s classic sports car. The sylized DT mark was updated from the original 60’s mark. The program included stationary, uniforms, building signage and merchandizing as well as identities for specific key vehicles. For sportier models, the system provides for a unique emblem based on the original DeTomasso plaque.
For their signature ultra lux sports model, Black Pantera, we developed its identity as well as the look and feel for dash and onboard graphics. Since the original was a car from the 70’s, we included typefaces from that era – primitive red digital as well as eurostyle.